Covering a variety of mediums, my copywriting skills have been utilized for marketing materials, press releases, feature articles, web content, brand books, resumes, cover letters, and more. As an independent contractor, past responsibilities have included writing investor materials, show scripts, business proposals, executive summaries, affiliate sales kits, and web content through CMS. Additionally, I have helped create site maps, keynote presentations, market research, and blog articles. Adhering to AP and Chicago writing styles, I combine research, grammar guidelines, and creative writing to provide quality work.
Since April 2015, I have worked as a contractor to develop content for Saddleback Church in Lake Forest, California. My responsibilities include creation, development, editing, strategy, and implementation of a variety of projects and initiatives. In aligning with the church’s core branding and messaging, I have assisted with the production of content for print, web, internal training materials, and multi-media projects. As interim Content Manager, I helped streamline processing of bulletins, newsletters, web copy, event flyers, promo inserts, marketing materials, brand books, press releases, and curriculum. Additionally, I helped facilitate content for both local and international campuses with minimal translation and proofing in German and Spanish. In October 2015, I was assigned to create web content for The Gathering on Mental Health & The Church, an annual conference held at Saddleback Church. Along with a team of collaborators, I helped create the Hope Tool Kit featuring resource guides, devotionals, and studies. Starting in 2016, I took on the role as Editor for Saddleback’s three-year campaign, Daring Faith. In addition to writing monthly email blasts to over 8,000 subscribers, I create up to 10 feature articles per month.
- Daring Faith May 2017
- Daring Faith April 2017
- Daring Faith March 2017
- Daring Faith February 2017
- Daring Faith January 2017
- Daring Faith December 2016
- Daring Faith November 2016
- Daring Faith October 2016
- Daring Faith September 2016
- Daring Faith August 2016
- Daring Faith July 2016
- Daring Faith June 2016
- Daring Faith May 2016
- Daring Faith April 2016
- Daring Faith March 2016
- Daring Faith February 2016
Sia Brands – Content for Sia Website + Lead Writer for Sia Brands
Commissioned by Sia Brands in 2017, I created content for their new website and am regularly contracted by Sia to provide strategy, voice, style, and copywriting services for their clients.
About the company: Sia brands is a boutique branding and design agency in Orange County, CA. We specialize in building smart, simple brands with soul. We strategize, position, and build a culture through visual identity, print, web presence, and branded spaces.
- Saddleback Church, Daring Faith February 2016 Update
- Saddleback Church, Daring Faith March 2016 Update
- Saddleback Church, Daring Faith April 2016 Update
- Saddleback Church, Daring Faith May 2016 Update
- Saddleback Church, Daring Faith July 2016 Update
- Benjamin Myers, Touratech United People of Adventure
- Wedding Video Invitation
- ZCity TV, Investor Demo
- Video Resume, Hamilton Island
Tridens Partners Website – Content
Commissioned by Sia Design in 2016, I conducted research, developed brand voice, and articulated Tridens’ goals, purpose, mission, and services. Wrote web copy to align with site map and provided content strategies to bring cohesion between Tridens’ brand and written content. Created tag lines for each concept to be utilized throughout marketing materials. Collaborated with Creative Director on final direction and strategy.
Purpose Driven Church Website – Content
Contracted by Saddleback Church in 2016, I developed written content for the PD.church website, launched on behalf of the Purpose Driven Church conference. In collaboration with the marketing and web teams, I created the PD brand story, email blasts, promotional copy, success stories, and web content to align with the site map and content strategy. I also wrote press releases, promo kits, and event invites for PD events including PDC16, PD Essentials, PD First Look, and PDC Tour. Currently, I develop all written content for the pd.church website including eight feature PD success stories posted monthly.
The Gathering on Mental Health & The Church – Web Content
In October 2015, I was assigned to create web content for The Gathering on Mental Health & The Church, an annual conference held at Saddleback Church. Along with a team of collaborators, I helped create the Hope Tool Kit featuring resource guides, devotionals, and studies.
From February 2007–October 2008, I served as Content Manager for the start up television network, ZCity TV. Some responsibilities included: web content, investor materials, script writing, business summaries, affiliate sales kits, promotional copy, web strategies, editing, marketing research, voice overs, event coverage and quarterly presentations. With the ZCity team, I managed focus group research, conducted celebrity interviews, offered copywriting, on camera talent, social networking, viral marketing, ghostwriting for upper management, and populated the company website through CMS.
YFMS Website — Content and Strategy
In 2009, I strategized and developed written content for a start up company, You First Me Second (YFMS). The purpose of the brand was to develop a mindset, an ideal, and a way of life that inspired people to practice compassion, service and acts of kindness. It set out to be a global challenge encouraging individuals to put others first by modeling behaviors that are positively contagious. You First Me Second educated and inspired people to ignite the change they wanted to see in the world, starting with themselves. Through daily updates, content on the YFMS website provided guidance, tools and resources that empowered individuals to lose themselves in generosity. The YFMS products reflected a message of giving, and served as reminders to embrace a fresh way of thinking. A portion of proceeds were donated to nonprofit organizations that emulated the You First Me Second mentality. This was a two-month contract position.
Costa Rica Website — Content and SEO
Researched and developed written content for website, costarica.com. Wrote 70 articles and covered topics related to activities, attractions, and wildlife throughout Costa Rica. Each page was created with SEO in mind to measure effectiveness of keywords, offer link opportunities, and optimize site traffic with high search engine ranking.
La Costa Magazine
Commissioned in Cabarete, Dominican Republic to produce 60 page travel publication for tourists. Published in 2005.