Concepting

From the initial concept to final delivery, I’ll turn the genesis of a project into a big-business idea. My concepts span from style guides and print collateral to onsite exhibits and internal presentations. Innovative and captivating, my detailed work has been commissioned by Interluxe Group on behalf of Aston Martin, Formula 1/ COTA, Tiffany’s & Co, and Intrav Private Jet Travel. Research, concepts and copywriting by Marlise Kast-Myers; Design, branding and layout by Benjamin Myers.

COTA Formula1

Created three concepts for COTA Formula 1 event held in Austin, Texas 2013. Each concept included event names, taglines, mission statements, themes, branding, menu, entertainment, celebrity hosts, chefs, musical guests, décor, setting, souvenirs, and invitations for three day event. Concepts, research, written content by Marlise and design by Benjamin Myers. Work commissioned by Interluxe Group.

Click on image to view Formula 1/COTA event proposal, commissioned by Interlux

Intrav Luxury Travel

Concepted 3-day launch event for Intrav luxury travel company. Included in the 30 page deck were concepts for event names, taglines, branding, description, setting, attire, ambiance, décor, look and feel, entertainment, communications, invitations, souvenirs, menu, and blueprint of floor plan. Also included were detailed concepts for a welcome reception, press junket, and exhibit booth for outside events. Concepts, research, content by Marlise and design, layout, branding by Benjamin Myers. Work commissioned by Interluxe Group.

Click on image to view proposal for Intrav Launch Party, commissioned by Interlux

Aston Martin Centennial

Developed two concepts for Aston Martin’s Centennial Celebration held in Pebble Beach 2013. Each treatment included event names, taglines, descriptions, setting, décor, themes, entertainment, celebrity guests, style guides, branding, cocktail menus, and souvenirs. Concepts, research, content by Marlise and design, layout, branding by Benjamin Myers. Work commissioned by Interluxe Group.

Click on image to view event proposal for Aston Martin, commissioned by Interlux

Tiffany’s & Co

Delivered three concepts for Event Activation for Tiffany’s Bespoke Collection. Final concept included event name, tagline, description overview, décor, setting, style guides, and sample of larger scale event options. Work delivered within 4 hour deadline, from start to finish. Concepts, research, content by Marlise and design, layout, branding by Benjamin Myers. Work commissioned by Interluxe Group.

Click on image to view exhibit proposal for Tiffany's & Co, commissioned by Interlux. Downloaded as Word doc.